10-30 Window, A New People Group

by Mark Morris on January 28, 2012

One of my missionary frustrations since the 1990’s is the mismatching of various  terms regarding Unreached, Unengaged Unreached, People Groups, Unevangelized, Last Frontier, etc. etc.  I’ve given up on any attempt to preserve the purity of terminology.  So I offer you Danny Akin’s article below, in the spirit of giving up on preserving the term “unreached” for those people groups which have no scripture in the language, no access to gospel witness, and no indigenous churches among them.

Danny Akin, cites a World Magazine article by Eric Larsen and Jonathan Taylor who alert the church to a generational phenomenon which deserves our attention. I won’t even attempt to argue that Larsen and Taylor misuse the term unreached. Nevertheless, the article makes a good point. Larsen and Taylor call our attention to a present and future generation between the ages of 10 and 30.

Akin makes a good point that this phenomenon should lead the church to “prioritize time, energy and resources to reach this massive unreached people group with the gospel of Jesus Christ.”

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